“Spot the Stop” for Tay-Sachs and Sandhoff campaign results

The Campaign: A Resounding Success

In the world of advocacy and awareness campaigns, success is often measured not just in numbers, but in impact. One such campaign that exemplifies this notion is the “Spot the Stop” initiative developed by The CATS Foundation. This campaign not only achieved remarkable metrics but also left a lasting impression, spreading awareness far and wide. The video below highlights the impact of the campaign!

Background

At The CATS Foundation we are dedicated to raising awareness and supporting those affected by Tay-Sachs and Sandhoff disease. The the “Spot the Stop” campaign was launched as part of the PM Society Creativity for Good campaign which we were selected for and which had a clear objective: to educate the public about the importance of early detection and diagnosis of Tay-Sachs and Sandhoff by testing for a cherry red spot.

The Strategy

At the heart of the Spot the Stop campaign was a multifaceted strategy that leveraged digital media and community engagement to maximize its reach. We were fortunate to have the amazing teams at Verve and Four Health working on the campaign which utilized social media platforms, targeted advertising, and partnerships with influencers and advocacy groups to amplify its message.

Key Metrics

The success of the Spot the Stop campaign is perhaps best illustrated by its impressive metrics:

• Over 5 Million Impressions: The campaign made a significant impact, reaching millions of individuals across various online platforms. Through strategic targeting and compelling content, the message of early detection resonated with a wide audience.
• 600,000 Clicks: The high click-through rate demonstrates not only the campaign’s reach but also its effectiveness in driving engagement. By compelling individuals to take action, whether it be learning more about the diseases or seeking genetic testing, Spot the Stop spurred meaningful interactions.

Impact and Outreach

Beyond the numbers, the Spot the Stop campaign made a tangible difference in raising awareness about Tay-Sachs and Sandhoff diseases. By fostering conversations, dispelling myths, and providing resources, the campaign empowered individuals to take proactive steps towards understanding and addressing these rare genetic disorders.

Looking Ahead

As the Spot the Stop campaign continues to make strides in raising awareness and promoting early detection, its impact is far beyond its initial launch. By inspiring action, fostering collaboration, and championing the cause, The CATS Foundation and its supporters are paving the way for a future where Tay-Sachs and Sandhoff disease are diagnosed much earlier than they currently are.

In conclusion, the success of the Spot the Stop campaign is a testament to the power of advocacy, community, and collective action. Through strategic planning, innovative approaches, and unwavering dedication, The CATS Foundation has demonstrated that meaningful change is possible, one click, one impression, and one person at a time.