This new and groundbreaking campaign is aimed at raising awareness and promoting early detection of Tay-Sachs and Sandhoff within the HCP community. Developed and launched through the PM Society annual Creativity for Good initiative which finds a pro bono agency partner for a charity each year, we were fortunate at the Cure & Action for Tay-Sachs (CATS) Foundation to be the chosen charity in 2023!
The campaign
The campaign was launched in November 2023 with the aim to support the early diagnosis of Tay-Sachs and Sandhoff disease. Targeting HCPs, we believe that this campaign will be a big different to our community.
The campaign will ensure that we can educate HCPs on the diagnostic process for the diseases.
Rationale
We know that there is a delay in diagnosis for our community - we are trying to stop this.
Goals
We want to enable a quick diagnosis through educating HCPs on the tests that can be performed.
Next steps
The success of the campaign can be viewed by clicking the video image.
